Ad videos
Short-form creative built for Meta, Instagram and TikTok.
Cape Town-based. Built for South African brands.
More creative.
Less overhead.
SHORT/CUT is your outsourced creative team — producing scroll-stopping video, static ads and product visuals for your brand every month.
The creative audit: a free 15-minute review of your current ads. You’ll leave with 3 creative ideas to test, whether or not we work together.
AI-ASSISTED PRODUCTION • VIDEO • STATIC • PRODUCT VISUALS • PAID SOCIAL • AI-ASSISTED PRODUCTION • VIDEO • STATIC • PRODUCT VISUALS • PAID SOCIAL • AI-ASSISTED PRODUCTION • VIDEO • STATIC • PRODUCT VISUALS • PAID SOCIAL • AI-ASSISTED PRODUCTION • VIDEO • STATIC • PRODUCT VISUALS • PAID SOCIAL •
Selected work / 01—04
Selected work.
SOCIAL MEDIA SHORT VIDEO
Cold Bru! Iced Latte
Model creation, product branding, video directionCOMMERCIAL SHORT VIDEO
Freakfast. Cereal
Product branding, creative directionSNEAKER COMMERCIAL
KAZE Classic
Model creation, product branding, video directionSKINCARE PRODUCT LAUNCH
Juicy Skin
Product branding, simulation, motion designConcept pieces showing our style. Client campaigns coming soon.
Services
Creative built for the feed.
/ 01
/ 02
Static ads
Multiple scroll-stopping variations for paid social.
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Product visuals
Campaign imagery without the traditional production overhead.
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Creative concepts
Hooks, ideas and visual directions built around your product.
Need all of this? That’s what our monthly creative retainers are for.
Performance
Creative that learns from your results.
We track every hook, format and visual direction against real results and return on ad spend. What works gets repeated and improved. What doesn’t gets dropped. Every month’s creative is smarter than the last.
Packages
Choose how much creative you need.
Monthly retainers are the core service: flexible creative capacity that grows with your brand. We work best with brands that are already investing in social or paid advertising and need more creative to keep campaigns fresh.
01 — One-off
Creative Pilot
A one-off month of fresh ad creative, so you can see the results before committing to a retainer. For brands testing SHORT/CUT.
- 2 short-form videos
- 4 static / product creatives
- Concepts + hooks
- 1 revision round
02 — Monthly
Growth Creative
Consistent creative with or without an internal team.
- 4 short-form videos
- 8 static / product creatives
- Concepts + hooks
- Monthly creative direction
- 2 revision rounds
03 — High volume
Creative Department
Larger volume. Bigger scale. More angles.
- 6–8 short-form videos
- 10–12 static creatives
- Multiple creative angles
- Monthly creative planning
- Testing recommendations
Who is this for?
Built for brands that need to move.
Already running paid social? Even better.
The problem
Your brand needs more creative.
Your team doesn’t need more work.
01
Ads get stale.
Audiences tire fast and results slide.
02
Content takes too long.
Great ideas stall in production.
03
Full teams are expensive.
Salaries, tools and management add up.
04
Too many suppliers.
Designer, editor, strategist: all chasing different briefs.
SHORT/CUT plugs into your marketing team and handles the creative production.
The alternative
We are your creative team, without the additional overhead.
More flexible creative capacity without building another department. Plug SHORT/CUT into your marketing team for direction, design, video, product visuals, static ads and ongoing monthly production.
In-house creative team
- Designer
- Video editor
- Creative strategist
- Production tools
- Software licences
- Management
- Monthly salaries
- More creative capacity
VS
SHORT/CUT.
- Creative direction
- Design
- Video
- AI-assisted production
- Product visuals
- Ongoing creative
- Less operational overhead
Process
Idea to campaign. Then repeat.
01
Brief
Tell us what you’re selling and what you need to achieve.
02
Concept
Creative directions, hooks and visual ideas.
03
Produce
Design and AI-assisted production.
04
Deliver
Campaign-ready creative for paid and social.
05
Repeat
Fresh angles and new campaigns every month.
What to expect.
01
Turnaround
First concepts within 5 business days.
02
What we need
Product photos or samples, brand colours and logo, plus ad-account results if you want performance tracking.
03
Revisions
One revision round per piece.
04
Usage
You own the final creative for use on your own channels.
Why SHORT/CUT?
Lower overhead. More creative.
Lower overhead
No salaries, equipment or infrastructure to manage.
More creative
More concepts, variations and campaign assets.
Faster turnaround
Move from idea to campaign creative faster.
Built for social
Creative made for modern feeds and paid advertising.
We use AI where it makes production faster and better — but the creative thinking still comes first.
FAQ
Quick answers.
How fast do I get the first concepts?
Within 5 business days of your brief.
What do you need from me?
Product photos or samples, your brand colours and logo, and your ad-account results if you want us to track performance.
Who owns the final creative?
You do. You can use the final creative on your own channels.
How many revisions do I get?
One revision round per piece, and two rounds on the Growth Creative package.
Do you use AI?
Yes, where it makes production faster and better. The creative thinking and direction always come first.
What is the creative audit?
A free 15-minute review of your current ads. You leave with 3 creative ideas to test, whether or not we work together.
Contact
Let’s create something spectacular!
Who’s behind SHORT/CUT. Productions?
SHORT/CUT. Productions is run by Cheske, a graphic designer and creative based in Cape Town. I combine design experience with AI-assisted production to deliver more creative at a fraction of the cost of an in-house team.